Purpose-led brands enjoy high levels of trust.
With high expectations and a strong digital understanding, this newest generation is driven by passion and cause. So, what does that mean for the brands and retailers looking to sell to them?
The data shows that 62 percent of Gen-Z prefer to buy from sustainable brands and 72 percent are more likely to buy from a company that contributes to social causes. This means that whether it’s sustainability initiatives or brand ethics, brands need to double down on publicly communicating values and show they stand for something more than revenue.
Unlock the value of a social purpose strategy with confidence.