Quantity and quality both matter to classify someone as an influencer. Here’s a categorisation of influencer types and the number of followers. Nano: 1K – 3K Micro: 3K – 20K Mid Tier: 20K – 100K Macro: 100K – 1M Mega: >1M We welcome celebrities, Industry experts, opinion leaders, bloggers, content creators, creative talent and digital Influencers on just one of our partner platforms: Blogs, Facebook, Instagram, Pinterest Snapchat, TikTok, Twitter, YouTube or website.
All brands, and those that represent them, including PR, Media, Advertising or Creative Agencies.
Yes. Anyone can join. We trade in Australia, New Zealand, the United Kingdom and United States currencies, with the support office based in Sydney, Australia.
Yes. In the US, UK, Europe and many other parts of the world, you are required by law to disclose a sponsored post. We recommend following the same guideline in ANZ. The easiest way to do this is to simply include #advertisement #ad #sponsored #paidpartnership #collab #freegift further guidance, see our Terms and conditions.
Influencer Marketing Campaign: $0 set-up fee & 25% service fee on content purchased. Basic Influencer Authentication: $0 fee. Advanced Influencer Audit & Audience Analysis : $10.00 fee. Content Creator Campaign: $0 set-up fee & fixed price.
Creativity with purpose is doing well by doing good. 10% of all company profit donate to mental health projects nominated by the influencer network.
Brands and agencies create the campaign brief, influencers create the posts. Feedback can be given along the co-creation process. The Influencer generates the content at the end of the day.
The influencer owns the content, as it’s been generated by them with a financial contribution from a brand. Therefore, a brand can share an influencer’s post within the platform it appears but cannot use the content for any advertising outside of that.
Head to the campaign builder, send us an email at email@example.com or login at https://dirtylaundry.agency
We have that covered. Brands and agencies receive an in-depth analysis identifying fake or bot follower numbers, through sophisticated AI-powered technology.
Yes. We have that covered. Brands and agencies receive an in-depth analysis of the quality and insights of an influencer’s audience through an audience audit.
Yes. Like any marketplace you can negotiate. We offer an up-to-date price estimate. Estimated market price of a post is based on influencer country, followers, engagement rate, and their overall audience quality analysed on market values. This ensures influencers are compensated fairly and that brands don’t feel they are paying too much for sponsored content.
Once a campaign brief is approved, influencers create and submit a post with a price attached. If a brand approves it, the influencer can then publish direct to their social media and collect payment. If the brand has slight changes to the content or price, they can ‘Provide Feedback’ to the influencer, who’ll either re-submit or decline. If the campaign has ended, the budget has been spent or the influencer and/or post is not right for the campaign, the brand can select ‘Disapproved Post’.
Your campaign dashboard is packed with analytics, stay on track with goal management and real-time reporting of campaign engagement rates, conversions, earned media, reach, and total media value. Calculated from an earned media value index to track the ROI of your campaign.
Don’t panic, you’ll be the only person who ever posts to your account. Giving us permission is just giving you the ability to post through our platform, which is how we know when to pay you.
You can connect to all major social media channels: Blogs, Facebook, Instagram, Pinterest Snapchat, TikTok, Twitter, YouTube or website.
Like any marketplace you can negotiate with the brand. We offer you an up-to-date price estimate. Estimated market price of a post is based on influencer country, followers, engagement rate, and their overall audience quality analysed on market values. This ensures influencers are compensated fairly and that brands don’t feel they are paying too much for sponsored content.
Brands have access to engage influencers in campaigns, collaborations, invitations to attend events, product testing and reviews, promotional offers and product sampling. Depending the nature of the activity you will either purchase the product or it may be sent to you.
From time to time you may. We pay very close attention to an influencers unique voice to make sure we only present opportunities that are compatible with your personal brand and followers’ expectations.
Once you publish your approved post, we’ll transfer you the agreed amount, less a 10% commission, into your nominated account within 48hrs at campaign end. You can edit your payment details any time in your ‘My Account > Custom Fields’.